Joseph Nye, dean of Harvard's School of Government, came up with the term "soft power" to describe the nonmilitary ways that a nation can influence others.
But the term is applicable for executives as well, says Fortune writer Goeff Colvin in a 12/10/07 article. CEO's once ruled by fear, but that is not effective in a world marked by powerful shareholders, new competitors, and skeptical employees.
The new executive attribute is "soft power" to inspire and activate employees rather than "hard power" to command them.
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