The Great Turtle Race, which I co-founded with George Shillinger, is underway for year II and you are encouraged to visit at www.GreatTurtleRace.com and cheer on a turtle.
Leatherback Turtles are amazing animals (as big as your kitchen table), have been around 100 million years, but may have only 10 years left.
The race has been heralded for its combining the new 3 C's of cause marketing: Contest, Comedy, and Charity.
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